Branding the metaverse

Bizzlogic is a leading metaverse company in Germany. They spent years developing browser based virtual experiences for commercial clients. As interest grew, the company wanted to enter the US market with a new product. They developed a modular platform that allows brands to create their own virtual spaces.

Design 86 worked with the Bizzlogic team and their US business development consultant on the naming and brand strategy. We ran naming workshops with the leadership team. We explored hundreds of names, abstract shapes, and spatial forms. The process led to the name Meadow and a symbol creating an impossible loop.

We developed the symbol into a complete visual system. We created the logo, color system, typography, layouts, brand guidelines, and website design. The visual identity is based around a glowing green material that works in print, on screen, and inside 3D environments.

The identity gave Meadow a distinct visual language as Bizzlogic moved from one off projects toward a scalable platform. It shows how a brand identity can create a clear product hierarchy and connect physical and virtual spaces.